The opportunity
The demand is already there — the delivery model is what's capped.
There are only so many consultations in a week, and the waiting list is the proof of demand, not the solution to it. The same frameworks, reassurance and practical strategies you share in a room can now reach a hundred families at once — and still feel unmistakably like Kids on Track.
Not a template. Not a page on someone else's marketplace. A bespoke online school built in your brand, with three pieces working together.
What this is
A custom-built learning platform, designed around how Kids on Track already works.
Every piece is shaped around the way parents and professionals actually learn from you: clear, warm, practical, and never generic.
Courses
Structured, multi-format modules — reading, video, printable resources and human check-ins — for parents and for professional teams.
A resource hub
Your checklists, templates and quick-reference guides, sold individually as low-friction digital products.
Learner accounts
Progress tracking, purchased resources and a returning place for each family or setting — so people come back rather than buying once and drifting.
The 1:1 model
A handful of sessions, fully booked, one family at a time. Your expertise is the bottleneck.
The platform model
One course, launched once, supporting parents and professionals worldwide — while keeping the human touch.
Why now
Four shifts that make this the right moment
You've hit the ceiling of 1:1
There are only so many consultations in a week, and the waiting list is the proof of demand, not the solution to it.
Years of frameworks, handouts and talks — already refined, ready to package once and sell indefinitely.
Revenue that isn't tied to hours
Diversifying into digital products smooths the peaks and troughs of consultancy income without diluting the premium work.
Reach families who can't access 1:1
Cost, geography, waiting lists, or simply not being ready to book a session — a course meets people where they are, worldwide.
Build a lasting content ecosystem
Every course, template and thread compounds into an asset that keeps the brand visible and referenced long after it's published.
The benefits
What this unlocks for Kids on Track
Scale beyond your calendar
Your diary has a hard ceiling. A course doesn't. The same guidance you give in a session can support a hundred families on a Tuesday night while you sleep.
Serve parents AND professionals
One platform, two audiences. Families get practical day-to-day help; schools, nurseries and allied health teams get frameworks they can roll out across a setting.
A new revenue stream alongside consulting
Courses and paid resources earn independently of your hours — and warm the very best leads for your premium 1:1 and organisational work.
Own your platform, don't rent one
No third-party course marketplace taking a cut, capping your branding or owning your audience list. This is your site, your look, your data.
Turn existing content into evergreen assets
The handouts, talks and explanations you've refined since 2012 already exist. This packages them once and sells them indefinitely.
Keep the human touch, at scale
Reflection prompts and check-in bookings keep the personal element that makes Kids on Track different — at a scale that a diary alone can't reach.
Phase one pilot
One complete course — end to end — to prove the experience works.
The objective
Phase one exists to prove one thing: that a Kids on Track course can feel as personal, warm and expert online as it does in the room.
This demo builds one complete pilot course — Accidents Happen — end to end: catalogue, sales page, a real course player with four content formats, a resource hub and a learner dashboard. If the pilot lands with parents and with professional settings, the same framework rolls out across tantrums, NDIS navigation, teenagers and educator training without rebuilding anything.
Two paths for the platform
Before the money conversation, one fork in the road.
Everything above describes a bespoke build. It isn't the only way to get there — an established course platform can launch faster for less upfront. Here's the honest comparison.
Path one
Custom-built platform
A bespoke platform built around how Kids on Track already works — your brand, your structure, your data, no marketplace taking a cut. This is what the demo shows.
See the demo dashboardPath two
Off-the-shelf platform
Build on an established course platform such as Kajabi or LearnWorlds — quicker to launch and lower upfront, but less tailored and hosted on someone else's rails.
Compare Kajabi & LearnWorldsHow this could work
Two ways Bec and Ariella could work together.
Whichever platform path you choose — custom or off-the-shelf — there are two shapes this partnership can take.
Option A
Project-based build
Bec designs, builds and launches the chosen learning platform end to end within six weeks — including hosting or platform setup and production of the first pilot course. A one-off engagement with scope and price agreed upfront.
Fixed price agreed upfront, delivered end to end in six weeks — no surprises.
- Fixed six-week delivery window
- Platform setup, build and handover
- First pilot course produced with you
- Scope and price agreed before we start
Option B
Fractional L&D partner
Bec comes on board as an ongoing fractional Learning & Development consultant — building and expanding the platform and course library over time, and consulting on marketing and launch strategy. A deeper, higher-value growth relationship.
$6,000 AUD / month
Minimum three-month engagement. Not just a build — a growth partner: the course library keeps expanding and marketing and launch strategy come with it.
- Minimum three-month engagement
- Billed as a monthly retainer
- Course library grows continuously
- Marketing and launch strategy included